Mr. Mef just premiered his new unusual theme joint with accompanying music video. Rather than the first single from "Crystal Meth", the Wu general has teamed up with Sour Patch Kids to record an anthem for their sour candy who come to life and makes several apperances throughout the video. Only a few rappers could make something like this so succesful and the 40 year old rapper is still one of the best in the game.
"We decided to launch the 'World Gone Sour' campaign through a hip-hop music video because we are always about stepping outside of our comfort zone and felt this was the perfect vehicle to convey the sneaky, rebellious behavior of our 'lost kids'," said Sebastian Genesio, marketing director for Sour Patch Kids. "We are thrilled to have Method Man on board because of his obvious artistic talent and his commitment to making this track as authentic as possible". On a side note, I gotta say that sour candy is the shiznit!